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Welcome to Schierman Performance.  I'm glad you're here.  I believe in a holistic, human first, coaching model.  Holistic, meaning I look at the whole person including occupation, habits, and key relationships, among other factors.  What does "human first" mean?  It means that whatever your title (athlete, engineer, mechanic, CEO) you are human first.  Sometimes in a high performance environment we forget this, and suffer the consequences (burnout, mental health issues, poor sleep, general health issues, etc.).

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Thanks for visiting my website. My name is Jenni Schierman.  I am a performance coach in Formula 1 (via Formula Health) and beyond.  I believe in creating a coach/client partnership with purpose and your desired outcomes in mind.  I utilize evidence based practices grounded in positive psychology and strive to continue improving at my craft through additional training.  I have over  14 years experience in the motorsports industry working directly with athletes, teams and high performers. I am an experienced trainer, mentor, and leader, and have worked for well-known companies like Kawasaki and Nissan.  

In my free time you can probably find me at a racetrack cheering on a client or a close friend, spending time with my rescue dog Hess, reading, or traveling. I currently make my home in South Florida. 


I help athletes in many ways but common areas are self efficacy, visualization, impulse and emotional regulation and improved communication.  I also work with high performers and teams from senior managers, directors all the way up to C-suite. Areas of specialty are: emotional intelligence, executive presence, conflict resolution and improved communication.

Often I am contacted directly by the team, but also work with individuals in motorsport that are part of a team seeking coaching as part of their own personal development.  If you see a potential synergy, please reach out. I am happy to discuss working together.  Click the “schedule call” button anywhere on the website to set up a complimentary 30 minute video call.  

MA, Executive Coaching & Consulting

Hintsa Performance Certified Coach (in training)





Kristen Johnson

Jenni is trained at moving growth.  She has this talent of listening underneath to fully gain awareness of what the client is experiencing, and responds in a way to create experiential change.  She can balance being present with reality to bring change through the right amount of challenge.  Her work with me has been life changing.  And she remains on my list of go-to people when a helping professional is needed.



Do you have a goal you’re trying to achieve but don’t know where to begin? Let me guide you. Coaching solutions can be remote or hybrid (some trackside).  We can customize solutions to fit most budgets.  Schedule your complimentary video call today.  Let's chat!



Ideal for athletes, teams, high performing individuals

  • Accountability setting/achieving goals. 

  • You struggle with where you currently are personally or professionally (feeling stuck).

  • You want to improve performance (issues with qualifying, race performance, emotional regulation, etc).

  • You want to improve focus.

  • You have hit a plateau. 

  • You want improved confidence.

  • You have been told (or you suspect) you have conflict/communication related issues.

  • Transition assistance (retirement from sport).

  • Providing guidance with finding purpose.


Evidence Based, Whole Person Coaching Model

Rarely is an issue that brings someone to coaching just impacting one area of their life.  For this reason it is important to get a clear perspective of the whole individual and what a day in the life might look like.  From family, to habits, to work, all of these things tell a unique story that can help us build a comprehensive coaching plan that is unique to your needs.

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